Since 2001, I have been vigorously working on building a successful pet sitting business. I have read. I have studied. I have listened. I have researched. I have analyzed. I have implemented. I have streamlined. I have stretched. I have written. I have made mistakes and I’ve experienced amazing results. All in all, it has been a fun and fulfilling journey.
Since so many pet sitting business owners have reached out to me asking for help and mentorship with their own businesses, I decided to assemble my knowledge and expertise into a paint by numbers process/method that pet sitting business owners can follow and implement to achieve the same excellent results.
In my many years in business I have come to understand that attracting pet sitting clients and building a successful pet sitting business comes down to this 9-step process, which I have titled, The Pet Success Nanny Success System™.
1. Develop a positive mindset
This is by far the most important and the most overlooked piece of the entrepreneurial puzzle. Mindset is 90% the reason for success or failure.
2. Organize your time by getting out of busy and getting into productivity
We examine how you prioritize your day and organize your business and your life. We find those “leaks’ that are stripping you of valuable time to grow your business.
3. Set yourself apart from the competition by focusing on results and benefits
We will examine what it is about your pet sitting service that makes it unique, as well as figure out what you offer specifically in terms of results and benefits. We study your competition and how you can make your service shine in comparison.
4. Create a compelling marketing message written to your ideal client
First, we identify who your ideal client is and how you are their “problem-solver.” We will then craft a compelling marketing message that will have these ideal clients calling you ready to sign-up as opposed to you chasing them. Finally, we discuss the best ways to reach them and turn them into paying clients.
5. Strategize your pricing and packages
We will evaluate your pet sitting and dog walking services and develop the best pricing strategies and packages for your business.
6. Build a website that works connected with a strong online presence
Your website is the cornerstone of your business. We will implement my step-by-step plan to create a powerful and functional site that will pull clients in. We also discuss how to develop a strong online presence that will drive traffic to your site.
7. Create your marketing power wheel
We will develop a specific marketing plan for your business to reach your ideal clients with your compelling marketing message. Each piece of the pie needs to be implemented consistently and systematically to constantly create a stream of new business to your pet sitting service.
8. Systematize everything
You will learn the best practices and systems to keep your business running like a well-oiled machine.
9. Expand your team
I will teach you how to build a competent team of dedicated pet care professionals. You will also learn the best practices of managing your team and retaining them long-term.
This is what I teach my high-level, private coaching clients. I teach them this clearly laid-out, step-by-step plan that they can start implementing immediately to build their own successful pet sitting and dog walking business.